{"id":8089,"date":"2026-07-03T17:25:57","date_gmt":"2026-07-03T13:55:57","guid":{"rendered":"https:\/\/raahkar.com\/?p=8089"},"modified":"2026-07-01T17:51:41","modified_gmt":"2026-07-01T14:21:41","slug":"brand-positioning","status":"publish","type":"post","link":"https:\/\/raahkar.com\/en\/brand-positioning\/","title":{"rendered":"What Is Brand Positioning? A Complete Guide"},"content":{"rendered":"<p>In a market where new competitors emerge daily, the real question isn&#8217;t &#8220;What is your product?&#8221; \u2014 it&#8217;s <strong>&#8220;What place do you hold in your customer&#8217;s mind?&#8221;<\/strong> This is exactly what <strong>brand positioning<\/strong> answers, and companies that ignore this question are destined to drown in the <strong>Red Ocean<\/strong> of price competition.<\/p>\n<h2>What Is Brand Positioning?<\/h2>\n<p><strong>Brand positioning<\/strong> is the process of defining and building a unique place for your brand in the mind of your target audience \u2014 a place that differentiates you from competitors and gives customers a clear reason to choose you over others.<\/p>\n<p>Simply put, positioning answers the question: <strong>&#8220;Why should a customer choose us among all available options?&#8221;<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-8097 aligncenter\" src=\"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/143993a8-a618-4519-a09c-35d8ed47287a-1-300x167.png\" alt=\"brand differentiation\" width=\"390\" height=\"217\" srcset=\"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/143993a8-a618-4519-a09c-35d8ed47287a-1-300x167.png 300w, https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/143993a8-a618-4519-a09c-35d8ed47287a-1-1024x572.png 1024w, https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/143993a8-a618-4519-a09c-35d8ed47287a-1-768x429.png 768w, https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/143993a8-a618-4519-a09c-35d8ed47287a-1.png 1376w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/p>\n<h2>Positioning vs. Brand Identity vs. Messaging<\/h2>\n<p>Many businesses confuse these concepts:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/raahkar.com\/en\/visual-identity\/\">Brand Identity<\/a>:<\/strong> The visual appearance and personality of the brand.<\/li>\n<li><strong>Brand Messaging:<\/strong> How a brand communicates its values to the audience.<\/li>\n<li><strong><a href=\"https:\/\/raahkar.com\/en\/business-consulting-2\/\">Brand Positioning<\/a>:<\/strong> The underlying strategy that determines which &#8220;mental space&#8221; a brand occupies relative to competitors.<\/li>\n<\/ul>\n<p>As <strong>Al Ries and Jack Trout<\/strong>, pioneers of this field, wrote in <em>Positioning: The Battle for Your Mind<\/em>: &#8220;Positioning is not what you do to a product. It&#8217;s what you do to the mind of the prospect.&#8221;<\/p>\n<h2>Why Brand Positioning Is Critical<\/h2>\n<h3>1. Escaping Price Competition<\/h3>\n<p>Without clear positioning, price becomes your only competitive tool. But with strong positioning, customers pay for your <strong>unique value<\/strong>, not just the lowest price.<\/p>\n<h3>2. Entering the Blue Ocean<\/h3>\n<p>According to the <strong>Blue Ocean Strategy<\/strong> by Chan Kim and Ren\u00e9e Mauborgne, intelligent positioning allows you to create new market space instead of competing in saturated markets.<\/p>\n<h3>3. Building Customer Loyalty<\/h3>\n<p>When customers clearly understand what makes your brand distinct, a stronger emotional connection forms \u2014 one that leads to long-term loyalty.<\/p>\n<h3>4. Guiding Organizational Decisions<\/h3>\n<p>Clear positioning informs every decision \u2014 from product development to advertising campaigns \u2014 preventing strategic fragmentation.<\/p>\n<h2>Practical Brand Positioning Models<\/h2>\n<h3>1. Perceptual Map Model<\/h3>\n<p>This tool helps you plot your brand and competitors along two key axes (e.g., price and quality) to identify unoccupied market spaces.<\/p>\n<h3>2. Value Proposition Canvas<\/h3>\n<p>Introduced by <strong>Alexander Osterwalder<\/strong>, this model helps you align customer needs precisely with your brand&#8217;s value proposition.<\/p>\n<h3>3. Kotler&#8217;s Positioning Framework<\/h3>\n<p><strong>Philip Kotler<\/strong>, in <em>Marketing Management<\/em>, suggests positioning should be defined around three elements: differentiation, relevance to the customer, and defensibility against competitors.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-8094 aligncenter\" src=\"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/de136753-0a0c-4a3d-aef1-0b3e33b970c7-1-300x164.png\" alt=\"brand positioning\" width=\"419\" height=\"229\" srcset=\"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/de136753-0a0c-4a3d-aef1-0b3e33b970c7-1-300x164.png 300w, https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/de136753-0a0c-4a3d-aef1-0b3e33b970c7-1-1024x559.png 1024w, https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/de136753-0a0c-4a3d-aef1-0b3e33b970c7-1-768x419.png 768w, https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/de136753-0a0c-4a3d-aef1-0b3e33b970c7-1.png 1408w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/><\/p>\n<h2>Practical Steps to Position Your Brand<\/h2>\n<h3>1. Deeply Understand Your Target Audience<\/h3>\n<p>Before anything else, know who your audience is, what concerns them, and what they value most.<\/p>\n<h3>2. Analyze Competitors<\/h3>\n<p>Examine what position your competitors hold in customers&#8217; minds and identify unoccupied spaces.<\/p>\n<h3>3. Define Your Unique Selling Proposition (USP)<\/h3>\n<p>Determine what sets you apart from every competitor \u2014 this is the core of your positioning.<\/p>\n<h3>4. Craft a Positioning Statement<\/h3>\n<p>Write a short, clear statement that includes your target audience, market category, key benefit, and reason to believe.<\/p>\n<h3>5. Implement Consistently Across All Channels<\/h3>\n<p>Positioning must be reflected identically across your website, social media, advertising, and even customer support interactions.<\/p>\n<h2>Conclusion<\/h2>\n<p>Brand positioning is the foundation of every strategic decision your business makes. A brand that doesn&#8217;t know its position risks getting lost among countless competitors \u2014 but a brand with a clear, distinctive position paves its way toward a genuine Blue Ocean.<\/p>\n<div style=\"border: 1px solid #dcdcdc; padding: 20px; border-radius: 8px; background-color: #f7f7f7; text-align: left; margin: 30px 0;\">\n<h3 style=\"margin-top: 0; color: #333; text-align: center;\">Sources:<\/h3>\n<ul style=\"color: #555; line-height: 2; padding-left: 20px; margin: 0 0 15px 0;\">\n<li><a style=\"color: #2c3e50; font-weight: bold; text-decoration: none;\" href=\"https:\/\/www.ries.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Ries, A., &amp; Trout, J.<\/a> \u2014 <em>Positioning: The Battle for Your Mind<\/em>, McGraw-Hill<\/li>\n<li><a style=\"color: #2c3e50; font-weight: bold; text-decoration: none;\" href=\"https:\/\/www.kotlermarketing.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Kotler, P., &amp; Keller, K. L.<\/a> \u2014 <em>Marketing Management<\/em>, Pearson<\/li>\n<li><a style=\"color: #2c3e50; font-weight: bold; text-decoration: none;\" href=\"https:\/\/www.blueoceanstrategy.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Kim, W. C., &amp; Mauborgne, R.<\/a> \u2014 <em>Blue Ocean Strategy<\/em>, Harvard Business Review Press<\/li>\n<li><a style=\"color: #2c3e50; font-weight: bold; text-decoration: none;\" href=\"https:\/\/www.strategyzer.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Osterwalder, A., &amp; Pigneur, Y.<\/a> \u2014 <em>Value Proposition Design<\/em>, Wiley<\/li>\n<\/ul>\n<p style=\"color: #555; text-align: center; margin-bottom: 15px;\">To learn more about business models and professional strategic planning tools, explore this globally recognized resource:<\/p>\n<div style=\"text-align: center;\"><a style=\"display: inline-block; background-color: #2c3e50; color: #ffffff; padding: 12px 25px; text-decoration: none; border-radius: 5px; font-weight: bold;\" href=\"https:\/\/www.strategyzer.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Explore the Reference Source<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a market where new competitors emerge daily, the real question isn&#8217;t &#8220;What is your product?&#8221; \u2014 it&#8217;s &#8220;What place do you hold in your customer&#8217;s mind?&#8221; This is exactly what brand positioning answers, and companies that ignore this question are destined to drown in the Red Ocean of price competition. What Is Brand Positioning?&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[81,69,68,67],"tags":[],"class_list":["post-8089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-business-growth","category-business-strategy","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Brand Positioning? A Complete Guide - \u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar<\/title>\n<meta name=\"description\" content=\"What is brand positioning? Discover strategies, models, and practical steps to build a distinctive market position.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raahkar.com\/en\/brand-positioning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Brand Positioning? A Complete Guide\" \/>\n<meta property=\"og:description\" content=\"What is brand positioning? Discover strategies, models, and practical steps to build a distinctive market position.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/raahkar.com\/en\/brand-positioning\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T13:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/4c40cc2b-7ef7-44a4-865b-685460d903b9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u0646\u0633\u0631\u06cc\u0646 \u062f\u0628\u0627\u063a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0646\u0633\u0631\u06cc\u0646 \u062f\u0628\u0627\u063a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/\"},\"author\":{\"name\":\"\u0646\u0633\u0631\u06cc\u0646 \u062f\u0628\u0627\u063a\",\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/#\\\/schema\\\/person\\\/ccce5b82125c4e4842261cb3d2b441b8\"},\"headline\":\"What Is Brand Positioning? A Complete Guide\",\"datePublished\":\"2026-07-03T13:55:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/\"},\"wordCount\":600,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/raahkar.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/4c40cc2b-7ef7-44a4-865b-685460d903b9.png\",\"articleSection\":[\"Branding\",\"Business Growth\",\"Business Strategy\",\"Digital Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/\",\"url\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/\",\"name\":\"What Is Brand Positioning? A Complete Guide - \u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/raahkar.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/4c40cc2b-7ef7-44a4-865b-685460d903b9.png\",\"datePublished\":\"2026-07-03T13:55:57+00:00\",\"description\":\"What is brand positioning? Discover strategies, models, and practical steps to build a distinctive market position.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/#primaryimage\",\"url\":\"https:\\\/\\\/raahkar.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/4c40cc2b-7ef7-44a4-865b-685460d903b9.png\",\"contentUrl\":\"https:\\\/\\\/raahkar.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/4c40cc2b-7ef7-44a4-865b-685460d903b9.png\",\"width\":1024,\"height\":1024,\"caption\":\"What Is Brand Positioning?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/brand-positioning\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/raahkar.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Brand Positioning? A Complete Guide\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/raahkar.com\\\/en\\\/\",\"name\":\"\u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar\",\"description\":\"Essence of Excellent Solutions\",\"publisher\":{\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/#organization\"},\"alternateName\":\"\u0622\u0698\u0627\u0646\u0633 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627\u0647\u06a9\u0627\u0631\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/raahkar.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/#organization\",\"name\":\"\u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar\",\"url\":\"https:\\\/\\\/raahkar.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/raahkar.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/1n.png\",\"contentUrl\":\"https:\\\/\\\/raahkar.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/1n.png\",\"width\":1322,\"height\":436,\"caption\":\"\u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar\"},\"image\":{\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/raahkar_com\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/raahkar.com\\\/en\\\/#\\\/schema\\\/person\\\/ccce5b82125c4e4842261cb3d2b441b8\",\"name\":\"\u0646\u0633\u0631\u06cc\u0646 \u062f\u0628\u0627\u063a\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7633522076d5938072b9df573c60935fb228975e5762fb9d175a1134727d51e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7633522076d5938072b9df573c60935fb228975e5762fb9d175a1134727d51e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f7633522076d5938072b9df573c60935fb228975e5762fb9d175a1134727d51e?s=96&d=mm&r=g\",\"caption\":\"\u0646\u0633\u0631\u06cc\u0646 \u062f\u0628\u0627\u063a\"},\"url\":\"https:\\\/\\\/raahkar.com\\\/en\\\/author\\\/nsrinsmneh\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Is Brand Positioning? A Complete Guide - \u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar","description":"What is brand positioning? Discover strategies, models, and practical steps to build a distinctive market position.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/raahkar.com\/en\/brand-positioning\/","og_locale":"en_US","og_type":"article","og_title":"What Is Brand Positioning? A Complete Guide","og_description":"What is brand positioning? Discover strategies, models, and practical steps to build a distinctive market position.","og_url":"https:\/\/raahkar.com\/en\/brand-positioning\/","og_site_name":"\u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar","article_published_time":"2026-07-03T13:55:57+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/4c40cc2b-7ef7-44a4-865b-685460d903b9.png","type":"image\/png"}],"author":"\u0646\u0633\u0631\u06cc\u0646 \u062f\u0628\u0627\u063a","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0646\u0633\u0631\u06cc\u0646 \u062f\u0628\u0627\u063a","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/raahkar.com\/en\/brand-positioning\/#article","isPartOf":{"@id":"https:\/\/raahkar.com\/en\/brand-positioning\/"},"author":{"name":"\u0646\u0633\u0631\u06cc\u0646 \u062f\u0628\u0627\u063a","@id":"https:\/\/raahkar.com\/en\/#\/schema\/person\/ccce5b82125c4e4842261cb3d2b441b8"},"headline":"What Is Brand Positioning? A Complete Guide","datePublished":"2026-07-03T13:55:57+00:00","mainEntityOfPage":{"@id":"https:\/\/raahkar.com\/en\/brand-positioning\/"},"wordCount":600,"commentCount":0,"publisher":{"@id":"https:\/\/raahkar.com\/en\/#organization"},"image":{"@id":"https:\/\/raahkar.com\/en\/brand-positioning\/#primaryimage"},"thumbnailUrl":"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/4c40cc2b-7ef7-44a4-865b-685460d903b9.png","articleSection":["Branding","Business Growth","Business Strategy","Digital Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/raahkar.com\/en\/brand-positioning\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/raahkar.com\/en\/brand-positioning\/","url":"https:\/\/raahkar.com\/en\/brand-positioning\/","name":"What Is Brand Positioning? A Complete Guide - \u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar","isPartOf":{"@id":"https:\/\/raahkar.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/raahkar.com\/en\/brand-positioning\/#primaryimage"},"image":{"@id":"https:\/\/raahkar.com\/en\/brand-positioning\/#primaryimage"},"thumbnailUrl":"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/4c40cc2b-7ef7-44a4-865b-685460d903b9.png","datePublished":"2026-07-03T13:55:57+00:00","description":"What is brand positioning? Discover strategies, models, and practical steps to build a distinctive market position.","breadcrumb":{"@id":"https:\/\/raahkar.com\/en\/brand-positioning\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/raahkar.com\/en\/brand-positioning\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/raahkar.com\/en\/brand-positioning\/#primaryimage","url":"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/4c40cc2b-7ef7-44a4-865b-685460d903b9.png","contentUrl":"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/07\/4c40cc2b-7ef7-44a4-865b-685460d903b9.png","width":1024,"height":1024,"caption":"What Is Brand Positioning?"},{"@type":"BreadcrumbList","@id":"https:\/\/raahkar.com\/en\/brand-positioning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/raahkar.com\/en\/"},{"@type":"ListItem","position":2,"name":"What Is Brand Positioning? A Complete Guide"}]},{"@type":"WebSite","@id":"https:\/\/raahkar.com\/en\/#website","url":"https:\/\/raahkar.com\/en\/","name":"\u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar","description":"Essence of Excellent Solutions","publisher":{"@id":"https:\/\/raahkar.com\/en\/#organization"},"alternateName":"\u0622\u0698\u0627\u0646\u0633 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627\u0647\u06a9\u0627\u0631","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/raahkar.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/raahkar.com\/en\/#organization","name":"\u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar","url":"https:\/\/raahkar.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/raahkar.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/06\/1n.png","contentUrl":"https:\/\/raahkar.com\/wp-content\/uploads\/2026\/06\/1n.png","width":1322,"height":436,"caption":"\u0631\u0627\u0647\u06a9\u0627\u0631 Raahkar"},"image":{"@id":"https:\/\/raahkar.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/raahkar_com"]},{"@type":"Person","@id":"https:\/\/raahkar.com\/en\/#\/schema\/person\/ccce5b82125c4e4842261cb3d2b441b8","name":"\u0646\u0633\u0631\u06cc\u0646 \u062f\u0628\u0627\u063a","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f7633522076d5938072b9df573c60935fb228975e5762fb9d175a1134727d51e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f7633522076d5938072b9df573c60935fb228975e5762fb9d175a1134727d51e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7633522076d5938072b9df573c60935fb228975e5762fb9d175a1134727d51e?s=96&d=mm&r=g","caption":"\u0646\u0633\u0631\u06cc\u0646 \u062f\u0628\u0627\u063a"},"url":"https:\/\/raahkar.com\/en\/author\/nsrinsmneh\/"}]}},"_links":{"self":[{"href":"https:\/\/raahkar.com\/en\/wp-json\/wp\/v2\/posts\/8089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raahkar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raahkar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raahkar.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/raahkar.com\/en\/wp-json\/wp\/v2\/comments?post=8089"}],"version-history":[{"count":0,"href":"https:\/\/raahkar.com\/en\/wp-json\/wp\/v2\/posts\/8089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/raahkar.com\/en\/wp-json\/wp\/v2\/media\/8093"}],"wp:attachment":[{"href":"https:\/\/raahkar.com\/en\/wp-json\/wp\/v2\/media?parent=8089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raahkar.com\/en\/wp-json\/wp\/v2\/categories?post=8089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raahkar.com\/en\/wp-json\/wp\/v2\/tags?post=8089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}